7 Common Mistakes Travel Agents Does While Designing Their Holiday Website

Do I really need a Travel Portal or Holiday Website as I do not get my customers through website?

In the age of ChatGPT or an AI tools which starts ruling the world overnights, than this question is irrelevant. In simple terms answer is ‘YES you need a website if you want to survive in this competitive world’. A well-designed Holiday Website linked with a Travel CRM keeps your clients engaged by sharing upcoming offers and valuable information. It serves as a destination guide, motivating clients to choose your services over others. Remember that people love to do window shopping and your website helps them to do that. Window shopping on your website can help them to take informed decisions and keeps them coming back for more.

Designing a Holiday Website or Travel Portal can be a complex task, and there are several common mistakes that people make while deciding their website.

Here are 7 frequent mistakes a small/medium travel agent does during Travel Website Development:

1. FOMO (Fear of Missing Out):

Many agents design websites due to the fear of missing out, seeing that neighboring agents also have one without considering their objectives. If you design a website with this objective, it will lead you to copy the façade of the website but not understand the core purpose and ultimate goals you want to achieve with the website.

2. Identify the Target Audience:

Consider whether your website is primarily designed for search engines like Google or for your target audience. In the past, offering comprehensive information about destinations, tourist attractions, weather, and similar details was crucial. However, this is no longer the case as customers are now well-informed about these aspects. In today’s fast-paced digital landscape, customers seek rapid access to relevant information, typically within just 2-3 clicks.

If you are willing to invest significant resources in creating original content for SEO and can commit to a long-term strategy (at least 2 years), you can opt for a content-heavy website. It’s important to note that this approach can be quite expensive.

However basic SEO guidelines should always be followed in the website like User Friendly URL,s, Easy navigation, Mobile first, Keywords and Meta description, Robot files etc.

3. Choosing a Platform:

Frequently, travel agents opt for WordPress websites due to their appealing designs, vast theme options, and cost-effectiveness. However, they often overlook the fact that WordPress sites come with limitations and require regular updates by a WordPress expert or webmaster to update content etc. This can often time-constrained or can lead your website to become outdated. WordPress site also restrict you related to future enhancement that you may need in future like Customer Login to download their vouchers, invoices and payment updates, Integrating Flight and Hotel API etc. as such plugins are not available and customizing in WordPress will make it very expensive.

We recommend using a website that can be managed by your non-technical team. Ensuring it remains up to date without the need for specialized expertise so that your customers keep on visiting the website for your offers and deals and also enable you to upgrade it in future.

4. White label website:

Nowadays, many prominent portals offer white-label websites where they manage all the content, flight, and hotel bookings thru their suppliers.  Small travel agents get into this trap of getting a high-end website at almost no cost or a very nominal cost. However, if you are a serious travel agent, it’s advisable to refrain from using such platforms. White label websites may seem convenient, but White label websites are way to acquire customer by these portals.

In such a case you end up losing both your customers and your business in long run. This white label websites are better suited for bloggers, who wants to monetize their blog page.

5. Balance Between Features and Needs:

Many agents often desire a plethora of features for their websites, often without considering their core strengths and objectives. It’s crucial to remember that technology comes at a cost, including ongoing expenses. As a travel agent/agency, technology should be a tool to enhance your business, not replace your business. Consequently, some agents keep using outdated technology and waiting for a automate magical solution so that it can fulfils their wish list, but it is not the right way of handling own business. If travel agents really want to grow travel business than they should keep their business up to date with the latest travel based technologies and try to optimize their business with Corporate Travel Website Development companies.

When venturing into the realm of technology, it’s important to prioritize essential features over nice-to-have ones. Comparing yourself to Online Travel Agencies (OTAs) means you’d need comparable budgets, teams, and time. If technology starts taking over every task you perform, you risk being replaced by it in the not-so-distant future.”

6. Website Blogs:

One common mistake made by travel agents is writing blogs primarily for search engines like Google, rather than for their intended audience. It’s essential to create blogs that offer valuable insights to your target audience, covering topics such as trip planning, destination packages, and more related to the destinations you promote. When customers inquire about such information, you can share the link to the relevant blog.

This is not only drives traffic to your website, but also showcases your destination expertise to your customers and save your time as well.

7. 360 Degree Solution:

Many agents often desire a plethora of features for their websites, often without considering their core strengths and objectives. It’s crucial to remember that technology comes at a cost, including ongoing expenses. As a travel agent/agency, technology should be a tool to enhance your business, not replace you. Consequently, some agents remain outdated with technology while waiting for a solution that fulfils their wish list.

Here is a Conclusion of all Queries:

Small travel agencies can start with a basic Travel Website Development. Gradually they can expand its features to meet the evolving needs of their clients. Ultimately, the goal is to create a digital platform. So, it can enhances the overall travel experience and reinforces the value of your agency to the client’s eye.

After checking and finding all the mistakes, if you feel like to opt such services for your travel business than helloGTX just a step away with free Live Demo to solve all your queries .

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