Here’s a detailed feature-by-feature comparative analysis between HelloGTX (based on all the modules & features you described) vs Sembark CRM (based on public info). Use this to spot strengths, gaps, and positioning.

| Feature / Module | What Sembark Offers | What HelloGTX Offers (your spec) | Comparative Advantage / Gap |
| Lead Capture / Inquiry Management | • Lead API integration: captures leads from website, Google Ads, Facebook, Instagram. • Centralised lead management & auto-assign. • Follow-ups & status tracking. | • Omni-channel lead capture (Meta, WhatsApp, Google, IVR, offline) • Auto assign & prioritization • 10-minute lead qualification workflow • Lead segmentation, query status (online/offline) | HelloGTX has broader “offline / IVR” capture and a stricter qualification time (10 min). Sembark covers many channels but does not clearly mention IVR or offline. Advantage to HelloGTX here. |
| Quotation/Itinerary Builder & Package Management | • 60-second or fast Tour / Itinerary builder. • Auto tour costing, supplier rate sheet uploads in multiple currencies. • Instant package sharing via WhatsApp/Email/PDF. | • Day-wise itineraries, master packages, visa/land-only etc • Self-branded quotations & vouchers for sub-agents • Share quotes via WhatsApp, email, PDF, over call • API-linked flights/hotels in quotes | HelloGTX matches Sembark on many, plus adds sub-agent branding and more sharing channels & “over call” capability. Potentially HelloGTX can compete well here. |
| Sub-Agent / B2B Partner Portal & Markups / Ledgers | • Sembark supports B2B agent sharing of packages, custom markup, supplier ledgers. • Supplier booking and payment ledgers. | • Sub-agents’ login, build own package, download self-branded itineraries, check online/offline query status • Category-wise markup for agents • Sub‐agent ledger, credit limit | HelloGTX over‐indexes here: more agent self-service, more control (credit limits, ledger), possibly stronger than Sembark in terms of agent autonomy. |
| Booking, Operations & Service Allocation | • Smart Tour Operation Calendar. • Supplier / hotel reservations, voucher generation. • Supplier rate sheet management, multiple currencies. | • Booking management across flights/hotels/activities • Service allocation (assign drivers/guides), mobile updates • Check-in / check-out reports • Bookable flight & hotel quotes via API | HelloGTX seems to have more depth in operations (mobile app, driver/guide assignment, check-in/out) which Sembark doesn’t clearly emphasise. That’s a strength. |
| Payments, Ledgers & Finance | • Payment tracking (incoming/outgoing). • Supplier ledgers. • Multi-currency support for supplier rates etc. | • Customer & supplier payments, reminders, credit limits, multi-currency, tax/GST/VAT compliance, debtor report, invoices/receipts/credit-notes etc | HelloGTX has broader finance and compliance features (tax, credit limits) which may give it an edge especially in jurisdictions with heavy regulation. |
| Marketing & Campaign Management | • Sembark supports lead source tracking, some reports on lead source effectiveness. • Possibly landing pages but not clearly described. | • Email marketing, emailer designer, landing page creation, campaigns, lead generation from existing database etc | HelloGTX seems stronger in marketing module; Sembark is more transaction / operations focused. HelloGTX’s advantage here. |
| Website & Customer Portal | • Sembark offers website integration (lead capture from website, sharing to website) and agent dashboards. But generally, doesn’t emphasize full website with multiple product types & customer login. | • Website built on CRM with holidays, flights, hotel, visa, activities • Customer login to manage vouchers/bookings etc | HelloGTX again appears to offer more in customer portal & full website integration which can help end-user experience. |
| Localization, Scalability, Global Use | • Sembark supports multi-currency; claims adaptability per country; uses in India, etc. • Designed for DMCs, tour operators. | • Designed to support many regions: India, Middle East, Sri Lanka, Thailand, Europe, USA, Australia, Africa etc • Localization, tax/regulation compliance, etc | Both aim global, HelloGTX has very ambitious regional coverage. Advantage depends on actual implementation. |
| Reports & Analytics | • In-depth sales reports, lead source effectiveness, agent performance, etc. • Smart dashboards. | • Full staff performance, campaign reports, debtor report, check-in/out, inventory/group departure etc | Very similar here—HelloGTX overlaps or exceeds in some areas. |

Stronger sub-agent self-service (credit limits, branding, their own login + ability to create packages, check statuses)
More complete omni-channel lead capture including IVR/offline
To ensure HelloGTX fully competes, check if the following are solidly built / will be built:
HelloGTX, has the potential to match or exceed Sembark in many important modules — especially around agent self-service, operations, finance/compliance, marketing, and omni-channel lead handling.
Sembark is already strong in itinerary building, rate sheets, supplier ledger, lead capture via standard digital channels, etc.